In the decade or so since Goldman Sachs gave a good acronym to the BRIC countries, many of us have sat through countless meetings, listening to pundits make wild generalisations and call it wisdom: mainly that the citizens of these fine four countries desire our products, services, and culture like a man in the desert wants water. This is especially true about the internet and China. The Chinese waiting for X, or the Chinese will do Y online being almost as good for the morale of Western industrialists as the x-hundred-million New Consumers Yearning for Your Product story. Taking Facebook to China is told like we’re taking Levis into East Germany.
Of course, it’s nonsense. The Chinese internet is just as mature and sophisticated — if not more so — than it is in the West. We just don’t have the reporting to know it, or perhaps the will to understand, say, the size of QQ or RenRen.
Happily, Tricia Wang’s writings on the Chinese internet are different to most — they’re based on actual ethnographic research, on the ground. As they withdrew earlier this year, one of Wang’s older blog posts did well to cut through a good deal of the assumptions made in the anglosphere about Google’s place in the Chinese internet.
Now that Google has returned to China, her latest, is longer, and very much worth the read.
What’s emerging is a new rhetoric of development and globalization in what I am calling neo-informationalism: the belief that information should function like currency in free-market capitalism — border-less, free from regulation, and mobile. The logic of neo-informationalism rests on an moral framework that is tied to what Morgan Ames calls “information determinism,” the belief that free and open access to information can create social change. This moral framework of neo-informationalism is so naturalized that Google and like-minded companies work their way around the world unquestioned for their position on open information. Phrases such as “information wants to be free” reflect the techno-anthropomorphizing of information, a necessary step in naturalizing any neo-informationalist agenda.
The full speech, from which the blog post is derived, is here.